Thirteenth National Forum on Customer Based Marketing Strategies

Sponsors

April 6-8, 2008
Arizona Grand Resort, Phoenix, AZ

			The Conference is sponsored by
			The  Forum for Healthcare Strategists was established by a distinguished group of senior healthcare strategists seeking an opportunity to collectively examine current and future strategies for the delivery of healthcare. The Forum provides networks of communication and support, as well as opportunities for professional development, with the ultimate purpose of inspiring new, more effective models of care. For information on membership, call 312-440-9080 x 23.
			In cooperation with
			Barlow/McCarthy provides consultation nationally in strategy and business development for physician relations, retention, medical practice development, and all elements of physician recruitment.  Members of the Barlow/McCarthy team have been innovators in these disciplines virtually since inception and have hands-on expertise in defining and implementing the right strategy and structure for referral development, sales, and other specific programs that bring hospitals and physicians into sync with one another.  Key to their work is the ability to provide the right tools, teach the skills, provide the support, and implement the measurement techniques for successful physician relations and recruitment outcomes.  There is no “one-size-fits all” solution but rather a unique approach that fits the organization’s culture, mission, and marketplace.
			The Beryl Companies  provide call center services to more than 450 hospitals nationwide.  Through their award-winning call center, Beryl can help you create positive engagements that support your core business offerings from first contact to follow up engagement.  All services are hospital branded, available 24 hours a day, are available in English and Spanish, and use telephone numbers local to your area.  Beryl’s single goal is to help consumers choose you as their provider of choice.    At Beryl, we believe the best way to succeed is to show consistent, world class service at all touch points for consumers and patients.  The concierge-style approach is what Beryl is all about.  We help bring patients in the door (Acquisition Experience), we help during the revenue cycle phase (Pre-Visit Experience), and we work to make sure patients become repeat customers (Retention Experience).  Beryl’s approach helps organizations grow revenue and build lasting customer relationships.
			Coffey Communications, Inc. , creates custom print and web communications for hospitals and health plans nationwide.  For 25 years we’ve been working exclusively in the healthcare industry to produce award-winning publications and websites.  Our team connects clients to more than 60 million American homes every year.   Tell your story.  Your objectives and marketing goals are our inspiration for creating a publication that gets your readers to take action.  Coffey’s team of designers, editors, and planners makes it easy to produce an eye-catching and educational publication. Increase your website’s value. Integrated online and print communications create the consistency of message and branding that you need.  Coffey’s netReturns modules make your website the best place for community members to sign up for a screening, find a physician, or send a cheer card.  Give your site a complete redesign, or plug in your interactive tools to enhance your existing site.
			CPM Marketing Group is in the business of acquiring and retaining high value patients for your hospital.  CPM has the tools to help your business succeed in healthcare relationships like never before.  In fact, on the average our customer’s receive $3 to $7 net profit for every marketing dollar they spend using our innovative Customer Relationship Management (CRM) system.  We accomplish this by analyzing your unique market and understanding your needs.  We then work with you to deploy sophisticated CRM strategies.  CPM Delivers: World expertise in CRM as recognized by Gartner, Forrester Research, and The Advisory Group Company; more than 20+ years experience in hospital CRM; quantifiable ROI’s of 3-7:1 based upon control group analysis; a consultative partnership with our Strategic Marketing Managers; and a proprietary predictive modeling technology that allows you to pinpoint patients with high need.
			Dowden Custom Media   is your partner for exceptional results – whether you’re looking to build your brand, drive responses, or increase clinical encounters.  Dowden offers unequalled expertise in connecting with consumers and clinicians on a regular basis through our consumer publications, online communication tools, live events, and professional journals.  Whether you’re looking for a totally custom magazine, a new Web site or a unique health event for your market, our team of health communication experts is ready to partner with you to develop and deliver integrated marketing solutions that help you exceed your goals.  Ready for results?  Call us at 877-7DOWDEN or visit us at www.dowdencustom.com.
			Finelight is a national marketing and advertising agency made up of leading-edge healthcare strategists and award-winning creative teams with savvy marketers with, offices in Chicago , New York , Louisville , and Bloomington , IN.   Finelight creates marketing campaigns and experiences that connect with consumers and motivate them to respond.  Finelight’s 200+ staff brings hospitals and health systems more than 20 years of experience in strategic planning, brand development, direct response, advertising, interactive, and integrated customer communication.  Check out our work, our people, and our clients at www.finelight.com.
			Greystone is a Web marketing company for hospitals and healthcare systems offering a wide variety of services such as:  Internet, Intranet, and portal-related strategic planning; call center strategic planning and assessments; Web site benchmarking and peer Web site comparisons; Web site assessments; persuasive architecture consulting for improved Web ROI; Web site functional and graphic design; planning, development, and implementation assistance for new media and social media applications; and search engine marketing. The principals and staff of the company have a combined total of more than 150 years of senior-level healthcare planning, marketing, information services, and administrative experience and more than 200 hospital and health system clients.  For more information, visit www.greystone.net.
			LionShare Marketing was founded in 1995 to grow profitable market share primarily for hospitals and healthcare systems.  The company has since expanded into financial services, education, and other business segments.  Our services include strategic consulting, service line development, market analysis, and business intelligence.  We also deliver corporate identity development services, graphic design, direct mail, fulfillment services, new mover programs, new parent programs, secret shopping, recruitment programs, and other marketing outreach services.   With our database marketing suite, DIATA™ (Database Intelligence and Tactical Analysis), we provide database management and hosting, data discovery/visualization, modeling, and analytical reporting.  Over the past decade, the  company has continued to grow at a rate of 20-30% annually.  Headquartered in the Kansas City area, our client base now covers 33 states nationwide and Canada .
			PhotoBooks, Inc. produces customized Directory and Website solutions that emphasize easy creation and management by non-technical personnel.  These services include: Print and Internet Physician Directories;   Outsourced Website Solutions; Custom Website Application Development; and Custom Data Management.
			S.M.A.R.T Association, Inc. develops and enhances permission-based marketing systems and operations for healthcare providers.  Healthcare providers partner with SMART to help leverage their privacy compliance activities to create a uniform service recovery tool and build a marketing asset.  SMART brings strategies to providers that assist them in growing revenues and building relationships with their community.  With the launch of the Company’s Smart card and patient access platform called “LifeMed,” SMART can now help its clients extend their marketing advantage into the community by bridging technology with membership marketing.  The LifeMed card enables patients to carry important medical and demographic data with them at all times, creating unparalleled portability, accuracy, and safety of crucial medical information.
			StayWell Custom Communications offers cross-media solutions including print publications, e-mail marketing, website content and tools, podcasts, and vodcasts to reach consumers.  Our solutions are custom designed for hospitals and systems, with results guaranteed.  Reach key consumer audiences with beautiful, four-color publications and rich, interactive website content designed to match your strategies, and to engage consumers in the management of their health in order to improve their lives and meet your marketing objectives.  We will help you use credible health information to drive results—and document ROI.  We promise you the very best client experience you’ll find anywhere.  Find out more at www.staywellcustom.com.
			SPM Marketing & Communications is a national full-service marketing communications firm that specializes in healthcare.  Since 1987, SPM has worked with over 150 hospitals and health systems in 32 states.  From academic medical centers to regional health systems to community hospitals, SPM has a “big picture” view of the healthcare industry and is committed to producing measurable results.  With clients from coast to coast, SPM can do it all: boost overall awareness/preference, increase patient volume, enhance relationships with patients and referring physicians, even help employee recruitment and retention.  Most importantly, SPM takes pride in its ability to think strategically—because even the cleverest creative concepts can’t disguise weak strategy.  Call SPM.  And get results.  708-246-7700  www.spmadvertising.com
			Thomson Healthcare offers strategic planning and marketing solutions that help hospitals build sound strategic plans and highly targeted marketing programs.  Built from the strength of Solucient and Medstat offerings, these solutions deliver a robust source of market-specific intelligence, meaningful consumer insights, and easy-to-use analysis tools.  Healthcare providers turn to Thomson Healthcare to improve customer relationship management programs, and target clients who are clinically relevant, financially viable, and most likely to respond,   Thomson Healthcare is a leading provider of decision support solutions that improve clinical quality and business performance.  Thomson Healthcare is a part of The Thomson Corporation, a provider of value-added information, software tools, and applications to professionals in the fields of healthcare, law, tax, accounting, scientific research, and financial services.  The Corporation's common shares are listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC).
			True North Custom Publishing is the original publisher of 100% custom healthcare magazines and newsletters, producing only custom articles and content that promote the hospitals for which we work.  Our unique TrueCustom® production process lets our clients communicate with the communities they serve in the most functional way—promoting local healthcare to local people.  True North.  Never syndicated.  Always custom.